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Siang Jin starts new trade mag for greenies

Sun 2011-May-8 @ +08 02:02:12 am

This is the preview issue of Green Purchasing Asia, a trade magazine aimed at purchasers and suppliers in the green movement, which will be launched next month.

It’s the brainchild of publisher and editor Lim Siang Jin, once of think-tank Isis, later a founder of the Edge, and group MD of Nexnews, which had brought together the Edge and the Sun. Siang Jin’s publishing company Briomedia also produces the Rasa Rasa web site for foodies.

After food, Siang Jin goes green

The new niche he’s exploring is part of a US1,889 billion worldwide market comprising — not the rattan-basket-toting anorak — but the suits who buy and sell systems for renewable energy, green buildings, water supply, waste management, mass transportation, and the like. The big-bucks crowd.

Businessmen and government decision-makers are the primary target, with bleeding hearts in societies and associations making up the numbers.

The magazine will have a 5,000 print run, to be sold by subscription. It’s also available free online at with a viewer from Issuu for online reading, or downloaded in PDF form.

Boon Siew ready for take-off

PDF copies of the preview issue have already been emailed to 50,000 selected potential subscribers and readers.

The launch issue will feature a cover story on Malaysia’s feed-in tariff mechanism for electricity supply. The magazine’s managing editor, David Lee Boon Siew, says “the new tariff mechanism is expected to unlock the potential of renewable energy in electricity generation here. If it succeeds, renewables like biomass, biogas, solar cells will see huge buy-in from investors, and create new jobs.” July’s issue will feature India’s green economy.

Boon Siew was last with the Sun, as executive editor, after many years with the New Straits Times and the Malay Mail.

Among those in the editorial team are Jason Tan, whose credentials include the monthly Off The Edge, and Vox for the Sun; Ann Teoh who handled Education Focus for the Sun, and urban planner Goh Ban Lee, who writes for the Sun on urban issues.


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