ADVANCE LOOK at some ABC figures for 2010
report and graphics by uppercaise
• NST sells only 73,000 on the street
• Berita Minggu loses 90,000 copies over three years
These charts are based on figures from the Audit Bureau of Circulation report for July-December 2010 newspaper sales. An image of an advance report to publishers was emailed anonymously to this blog. I have not seen the full report myself, but the image looks genuine enough — and the report will be out soon anyway. (ABC compiles and audits newspaper circulation figures.)
Sales of all four traditional titles are in decline
• Berita Minggu dropped 30% drop since 2007;
• New Straits Times lost 26%
• Berita Harian and New Sunday Times both fell by 22%
NST sells only 73,000 on the street
The figures I was shown do not include bulk sales — copies sold in bulk to corporate sponsors who give the copies to schools, or sales to hotels and other organisations, all at the wholesale rate. Of all newspapers, the NST depends on bulk sales the most. The official ABC figures for 2009 show that bulk sales made up 26% of NST circulation — 28,000 copies.
If bulk sales remained unchanged at 28,000 then the NST managed only 73,000 in open sales. Sad.
• The ‘good’ news: Metro is soaring ahead
The two Metro titles are now far ahead of the pack and the senior titles seem to be in terminal decline.