Shock! Owners of “New” Straits Times revealed as bug-eyed aliens!
The owners of that “new” Malay paper you see in the photo above were certainly having fun in Putrajaya yesterday backing up the marketing campaign for their flagship newspaper (70,000 copies a day and dropping), and the million-dollar (US) redesign. That amount is small change, of course, compared to what APCO has been paid, and a trifle compared to the big moolah that Alan Friedman and FBC received, for among other things softball questions and kid-glove handling by John Defterios and others of that ilk.
At this rate Mario Garcia well qualifies to be the next big cheese on the list of media advisers to the 1Najib Tun Razak. (After all, he’s American. These days that’s all you need.)
The first thing the new adviser should do is to tell the owner of the “New” Straits Times to pay attention to the news and not to the show business.
Oh wait, I forgot. Putrajaya, the “New” Straits Times, TV3, Media Prima … they are in show business.
Ah yes. So, what else is new?