Harian Metro has overtaken Sin Chew Daily as the largest-circulating daily newspaper in West Malaysia with both papers showing gains over 2009 sales. The Star is holding its own on the third rung, although its sales have been slipping. The New Straits Times continues to slip, with bulk sales of almost 30,000 propping up sales to barely above 100,000 a day.
The once-proud NST is now third from the bottom of the table, with only the Guang Ming and Makkal Osai behind it. Some of these figures were published in this blog earlier this year, in an advance look at the ABC figures. » ABC Sneak Peek
The figures in the chart above show nett average daily circulation minus bulk sales, the red portion shows bulk sales. Figures are from the official Audit Bureau of Circulation half-year report July-December 2010, released earlier this year. The full-year figures (July 2010 – June 2011) should be out within the coming weeks. There’s not much change except in absolute figures, the trends remain roughly the same.
Papers sold in bulk at wholesale rates to companies, government agencies and schools have become an important marketing tool for a few newspapers — New Straits Times, Berita Harian and The Star: bulks make up almost 30 per cent of NST sales, 21 per cent of Berita Harian’s and 11 per cent of The Star’s daily average.
Big boys of the market
Corrected to show Oriental Daily News
Updated and corrected. The earlier image wrongly added Oriental Daily sales to the Sin Chew Group total.