Kami punya
Kami punya
Depa punya
Siapa punya?
Siapa punya?
But who cares, anyhow
All said and done, it’s the bottom line that will count. None of the above will matter if perception, circulation and advertising all go up. They’ll be laughing all the way to the bank, even with five font changes in one standfirst: a small price to pay (so long as Media Prima coughs up). That’s in addition to the bragging rights: what could possibly top being associated with a marketing designer of world renown? Claiming to be a world-class newspaper, even if only by association. Now top that.
uppercaise 
NST arrmagaddon is around the corner.
The HSBC ad embedded with the Page 1 blurb on Saturday issue is one good example of how the re-design will flop eventually as the editorial production team struggles to maintain Garcia’s ‘fatwah’ on his design format but they will eventually bend to the demands of advertisers and marketing. Slowly this malady will spread inside and then one day you wake up and see that the NS**T is like some bugged-eyed monster from outer space!
The wine is still the same old vinegar even with the new bottle !
Yah, who cares? Enough of spin lah and you expect me to pay?
And, if it drops further… they can switch the font to Comic Sans.
Claim it will help attract a more youthful audience.
Oh poor Comic Sans, everybody’s favourite putdown. How about Zapf Chancery instead? Oh I know. Dingbats!